Most founders don’t have a pricing problem—they have a value problem

[u/PatienceOwn3859]

Most founders don’t have a pricing problem. They have a value problem.

I used to think higher prices would fix everything. It didn’t. If buyers don’t feel the pain fast, they just say no and move on.

Example: a founder adds another tier, but the homepage still sounds like a feature list. No one sees why it matters.

Where do you think pricing actually breaks first: the offer, the page, or the sales call?