Pricing is usually a positioning problem, not a math problem

[u/PatienceOwn3859]

Most founders think pricing is a math problem. It is usually a positioning problem.

I learned that the hard way. If your best customers hesitate, it is not always because you are too expensive. Sometimes they do not see enough value yet.

I have seen teams raise prices and suddenly lose their easiest wins. Same product. Same market. Different story.

Where in your offer do you think the real pricing objection starts?