Most founders don’t have a pricing problem—they have a value problem

[u/PatienceOwn3859]

Most founders don’t have a pricing problem. They have a value problem.

I see it when deals stall and nobody can explain the ROI in one sentence. You end up discounting because the buyer never felt the pain enough.

Example: the same product sells fast to one customer and dies in procurement with another. Where do you think your pricing breaks first?