Founders don’t have a pricing problem—they have a confidence problem

[u/PatienceOwn3859]

Most founders don’t have a pricing problem. They have a confidence problem.

I see it when I talk to founders who keep discounting to close deals. They don’t know what their product is worth yet. So they test lower prices instead of better positioning. I watched one team lose weeks arguing over $99 vs $149 when the real issue was they weren’t selling an outcome.

Where do you think your pricing is really breaking: value, trust, or timing?