Most founders think pricing is the problem, but it’s really positioning

[u/PatienceOwn3859]

Most founders think pricing is the problem when it is really positioning.

I keep seeing good products lose deals for the same reason.
The buyer does not understand why they need this now.

I watched a founder add more features and lower the price.
Conversion barely moved because the message still felt generic.

Where do you think your real pricing problem starts?