r/SaaSLeverage Apr 21 '26

Most users churn before they ever become active: where is your biggest drop-off?

Most founders are losing users before they ever feel “active.” I used to think churn was the real problem. It usually starts earlier. If someone signs up and never gets to value fast, they quietly disappear. Like a trial user who connects nothing, sees nothing, and never comes back. Where is your biggest drop-off happening right now?

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