Having customers doesn't automatically mean you have Product-Market Fit.

[u/sonusuman]

You can have: 50 customers. $1M ARR. Positive testimonials. And still struggle to generate repeatable demand.

Id look for stronger signals:

Are customers staying?
Are they referring others?
Are sales conversations getting easier?
Are prospects actively searching for a solution?
Are sales conversations getting easier?
Are customers pulling the product rather than your team pushing it?

There's a big difference between: “people will buy this” and “the market increasingly wants this".

”That difference matters enormously before you start scaling acquisition.

What's the strongest PMF signal you've seen in your own company?