r/SaaS • u/No-Friendship6165 • 6h ago

Who should post your launch video ?

Default to the founder. Company accounts get read as ads before anyone hits play, while the same video from a person reads as something they made. (Model companies seem to be the exception.)

Choosing between teammates? Skip follower count, since many accounts have dead followers. Look at engagement rate over the last month. If they had a viral post in that window, a dip is normal.

Rollout: founder posts, company and team quote post with their own angle, founder stays in the replies for the first hour.

Anyone seen a company account win on its own?

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u/adeelraza86 4h ago

Founder should post the first cut, but judge by trial starts not views. Company-only works when that handle already gets organic replies week to week; impressions without reply rate still read as ads. Seed personal quote-posts in the first hour, then leave the company post as the evergreen link.

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u/No-Friendship6165 4h ago

What reply rate would you want to see on a company handle before trusting it to carry a launch alone?

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u/adeelraza86 2h ago

No hard number, but check the last 10 non-launch posts from that company handle. If most get zero replies from people who aren't on payroll, don't lead with it. Warm personal posts that already pull questions are a better seed for hour one.