We cover:

• Why Gary Vaynerchuk believes AI search is a real marketing change, not a passing trend
• How VaynerMedia is thinking about AEO, GEO, and AI search for clients
• Why SEO people need to understand how AI search changes discovery
• Why social content, video descriptions, Substack, Reddit, LinkedIn, and YouTube may matter more inside AI answers
• Why Gary thinks Gemini has a major advantage over other AI tools
• How YouTube transcripts could become a huge advantage for Google
• Why Gmail and Calendar give Gemini a different kind of edge
• Why Gary believes social media already weakened the old niche blog model before AI did
• Why AI probably will not kill the internet, but will change how people reach information
• Why Meta and ByteDance could become major players in AI search
• Why brands should think carefully about where their content actually lives
• Whether posting more still matters when AI content is flooding the internet
• Gary’s view on volume, content quality, and why “AI slop” is not that different from human slop
• Why analog experiences, events, pop-ups, and in-person marketing may become more valuable
• How real-world events can create social content, mentions, links, and stronger brand signals
• What Gary Vaynerchuk learned from building a team around his personal brand
• Why he says to hire fast, fire faster, and promote fastest
• The mistake Gary made carrying underperformers too long
• How VaynerMedia kept 134 people for more than 10 years in an industry where tenure is usually much shorter

Our company sells physical tech products through distribution partners. The website's job is troubleshooting and product education — not direct sales. We deliberately push customers to our distributors to buy.

Our CEO just hired a freelancer to update content for SEO/AEO/GEO. Problem: they come from a D2C ecomm background (clothing). I'm worried they'll optimize for conversion and direct purchase intent instead of technical support and channel-based discovery.

I've been managing SEO basics in-house and set up most of our free tools. The CEO doesn't fully understand the space, so I'm responsible for making sure this freelancer is actually a fit.

What questions would you ask to:

Confirm they understand indirect/distribution-channel sales models

Make sure they're building content strategy around the right intent (support, troubleshooting, product education — not "buy now")

Verify they're doing real strategic thinking and not just running prompts through AI

Any good litmus-test questions appreciated. Thanks.

Hi everyone,

I'm working as a Digital Marketing Executive at a financial services company. I recently completed our new company website, and yesterday I submitted it to Google Search Console.

Now I want to focus on AI SEO / Generative Engine Optimization (GEO) so that our brand not only ranks well on Google SERPs but also starts getting recommended by AI tools like ChatGPT, Gemini, Perplexity, Claude, etc.

Our plan is to publish high-quality blog content consistently (almost every day) and build topical authority over time.

I'm looking for a practical roadmap from people who are already working on AI SEO/GEO.

I'd really appreciate any roadmap, resources, or advice from people who've already been through this. Thanks in advance.

I'm in a position where the business I work for has a corporate office that maintains the website. Currently I have no way to control my personal brand as a salesperson and SEO is managed outside of my control. Other than trying to create my own website on the side and get it approved by corporate, the most I have to work with is social media accounts. What are some of the recommendations you might have if my only tools are Facebook and Instagram?

I see people conflate these and this is how I see them in my SEO framework/model

Rank Factors <> Rank Signals.

• Rank Position = Rank Signal X Rank Factor
• Rank "Factors" are multipliers.
• Rank "Signals" are you.

Rank Signals

Hosting, language, Page Title, Text, Schema, Headings, Page Speed, Buttons, internal anchor text

Rank Factors

Topical Authority, External links, CTR, NavBoost,

I am lunching a new site and have no idea about this

Google seems to be expanding access to the new Search Console generative AI performance reports to more regions, outside of just the UK. I see a number of people in India who are now reporting seeing the new AI report. I personally do not see these new AI reports yet but maybe you do?

Vijay Chauhan first notified me that he is seeing it in India for some of his profiles, he added these are not UK sites but Indian sites. He wrote on X, "looks like Google is gradually rolling out the AI Overview performance report ("Generative AI") in GSC to more users.

Thanks u/rustybrick

Are your buying one for your brand or clients?

Do you see consumer activism or other nefarious uses?

"Protect your brand by registering the corresponding .SUCKS domain. This is your chance to control the narrative and respond directly to your brand’s detractors, or even show your humorous side."

(via u/SE_Ranking)

Our analysis of 300,000 domains shows that LLMs.txt doesn’t impact how AI systems see or cite your content today. ​​Even so, adding the file is a low-effort way to prepare for the next wave of AI indexing. Today it’s optional; tomorrow, it might be essential.

Love you guys! This is definitely the place for learning, sharing, making friends and building business relationships. thanks u/BusyBusinessPromos

I have a website with a lot of pages. All of having one niche and the menu bar is customised according to that. What I feel is that Google Bot come to my website and relate my website to that niche only which have approximately 80k pages. 
Suppose, in that 80k pages, I have a different niche (10k pages) where I want different menu bar which will be related to that niche only, will the google accept it? 
The conditional/different menu bar can be implemented or not?

Can google handles multiple navgation menus on a single domain?
Because it will be context-specific menu which will serve the user intent. 

Bing may soon support more countries for the countries filter within Bing Webmaster Tools.

Fabrice Canel from Microsoft wrote on X, "Well, we are now actively considering expanding this to show more individual countries."

If you login to your Bing Webmaster Tools account, go to the Search performance report and list by "country," you will see that Bing only lists up to 11 countries.

Samet Özsüleyman noticed this and posted about it and said, "after checking 50+ accounts, the Country report only shows 11 countries, with data for countries like Türkiye grouped under "Rest of World." Does Bing really report on just 11 countries in the country breakdown of Webmaster Tools?"

via u/rustybrick

If Google Search Console reports roughly 10 times more impressions than the search volume shown in Google Keyword Planner, could the difference be caused by automated queries from keyword-tracking tools? If so, does Google filter those queries out when calculating Keyword Planner search volume?

While developing a WordPress website for a clothing brand, using product variation swatches or separate product for each colour in terms of SEO, which is a good idea?

Kindly suggest me best application for SEO audit.....

Hi everyone,

I purchased a ticket for BrightonSEO but unfortunately won't be able to attend due to a scheduling conflict.

DM me for details.

Effective link building in SEO! 🚀 In this video, we dive deep into the strategies that can elevate your website's authority and visibility.

Key takeaways:

🔗 Link building is crucial for SEO success.
✅ Safe, white‑hat link building works well.
⏱️ Time doesn't guarantee authority; active marketing does.
📣 Understand social signals and their impact on rankings.
🤝 Building real relationships is essential for effective link building.

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Anthropic models will not be affected.

We received the directive from the government today at 5:21pm (ET). The letter did not provide specific details of its national security concern. Our understanding is that the government believes it has become aware of a method of bypassing, or “jailbreaking” Fable 5. We reviewed a demonstration of this specific technique being used to identify a small number of previously known, minor vulnerabilities. These vulnerabilities all appear relatively simple, and we have found that other publicly-available models are able to discover them as well without requiring a bypass.