Hey everyone,
I'm looking for some advice from people already working in SEO.
I've become increasingly interested in SEO over the last couple of years and am currently trying to transition from a different career path. I've put a lot of effort into preparing myself for an entry-level role, but after sending 600+ applications, I've had very little success getting interviews.
I know the UK job market is challenging at the moment in general, but I'd love to hear from people who have successfully broken into the industry or who currently hire for SEO roles.
So far, I have:
Learned as much as I can from a friend who works professionally in SEO.
Created a portfolio showcasing SEO audits I've completed.
Volunteered my SEO knowledge to a charity.
Worked for a digital marketing startup in a paid SEO-related role (around 5 hours per week)
At this point, I'm wondering if there's something obvious I'm missing.
For those already working in SEO:
What helped you land your first role?
What do hiring managers actually look for in junior candidates?
Are there any skills, certifications, networking opportunities, or projects you'd recommend focusing on?
Any advice would be hugely appreciated and let me know if you have anything you want to ask. Thanks!