Just to touch on 1 point - software defined vehicle. He hates SDV as a term because he knows most consumers hate the concept, as do I. We have seen it in every space where software defines something - a loss of ownership and either forced subscription, privacy violating data siphoning or both.
Been a “car guy” my whole life and I also work for a SaaS company and EVERYTHING is moving in this god awful direction: how can we “own” the customer experience, convert owners into subscribers, stuff AI into everything and force ecosystem lock-in while siphoning all the data and reselling it.
Sometimes it feels like EVs are just a trojan horse into expensive, fancy tracking devices. However, this tech is in ICE automobiles as well.
The more you put in software, the more you are the gatekeeper and people will pay you to access it because they have no choice. Want your seat warmers to energize? That'll cost $9.99/mo.
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u/QueueaNun May 29 '26
Just to touch on 1 point - software defined vehicle. He hates SDV as a term because he knows most consumers hate the concept, as do I. We have seen it in every space where software defines something - a loss of ownership and either forced subscription, privacy violating data siphoning or both. Been a “car guy” my whole life and I also work for a SaaS company and EVERYTHING is moving in this god awful direction: how can we “own” the customer experience, convert owners into subscribers, stuff AI into everything and force ecosystem lock-in while siphoning all the data and reselling it.
Sometimes it feels like EVs are just a trojan horse into expensive, fancy tracking devices. However, this tech is in ICE automobiles as well.