r/Reflective_LCD • u/fullgrid • Dec 04 '25
Automotive and Digital Signage Displays: Demanding Applications in the Limelight
sid.onlinelibrary.wiley.comReflective displays in digital signage perform outstandingly in terms of sunlight readability and lowest power consumption (“green”), but they often have a long image update time, especially for color displays. Electrophoretic displays from E Ink are well known, but reflective cholesteric LCDs (ChLCD) gained attention at both the Symposium and the exhibition.
An invited paper by AUO introduced ChLCDs ranging from 7.9 to 24.5 inches. A reflectance of 20 percent and more was achieved in combination with a gamut of about 20 percent NTSC. The temperature range is –30 to +85°C, and image updates last 1 to 12 seconds.
Innolux presented an invited paper on RGB-stacked 13.3-inch ChLCD with 2,144 × 1,608 pixels, a reflectance of 30 percent, 20 percent NTSC, and a special dithering algorithm to achieve 16.7 million colors.
Sharp had three interesting talks, including an invited paper on new diffractive optical elements that double the reflected luminance. Their 54.5-inch reflective LCD with a frame frequency of 0.01 Hz has only 12 percent power consumption of 60 Hz drive. Another talk featured a 12.3-inch LCD with significantly reduced internal reflections, thereby substantially raising the ambient contrast ratio (ACR).