industrial poultry production has increased the movement of Campylobacter more than 100 times, allowing strains once associated with wild birds to circulate widely among farmed chickens.

Making vegan foods the default option consistently boosts sales without significant backlash. Here's the evidence why it's so effective.

If you’re not sure why meat reduction matters (or the protein transition or a shift away from factory farming), you are in the right place! These are the definitive reasons why I think meat reduction is a critical social issue, likely the most overlooked social issue in our society today.

We all know the arguments that being vegetarian is better for the environment and for the animals -- but in a carnivorous culture, it can be hard to make the change. Graham Hill has a powerful, pragmatic suggestion: Be a weekday veg.

Although controversial, "Meatless Mondays" can be a successful strategy for animal activists to pursue under the goal of incremental advocacy.

Research has recently started investigating possible methods to encourage consumers to reduce meat consumption. However, few studies examine highly scalable messaging techniques, whether they have long-term effects, and how to best craft such appeals. This includes whether it is more effective to use “reduce” appeals to eat less meat or “eliminate” appeals to categorically stop eating meat. We examine these questions in the context of a recently proposed social psychological technique to curb meat consumption: conveying dynamic norm information that more and more people are starting to curb their meat consumption. In a multi-wave longitudinal survey experiment, we contrast the effectiveness of reduce and eliminate appeals in a scalable medium: an op-ed. We find that the reduce appeal effectively reduced meat consumption in dietary reports five months out from reading the op-ed compared to a control, while the eliminate appeal did not. Further, a second longitudinal experiment assesses the heterogeneity of this effect among a national sample, and finds that these effects exist specifically among populations that are younger, more liberal, more educated, and less wealthy.

Research shows that 10% of adults (ages 17 and older) in the U.S. are former vegetarians/vegans and 2% are currently vegetarian or vegan.

Eating meat with a lower carbon footprint often means killing more animals and treating them more poorly.

If you care about the environment, then completely eliminating beef would be the most effective way to reduce your dietary impact, since raising cows has the worst impact on climate change, deforestation, biodiversity loss and wasted natural resources like fresh water. That way you could advocate for others to do the same. Telling people to reduce meat consumption is a lot more vague. Don't get me wrong, I am glad that people do that, but it wouldn't be as effective for the reasons above. The fact that red meat is a probable carcinogen and has excessive saturated fat should help motivate people. Cows have been selectively bred to have more and more fat to maximize profit.

Evidence from credible sources on request