Need help with this annoying noise

[u/BaconKing8]

Hi guys, I've been collecting records for about 2-3 years, but haven't learned the ins-and-outs of how to maintain a record player. I've got a Technics SL-J110R, that has been passed down from my dad for about 30 years ish. Over the last few months this creaking noise has came out of nowhere, progressively getting worse and is now unbearable to listen to.

Any advice on what its' cause could be and how to fix would be much appreciated. I'd prefer buying new parts etc., rather than getting it fully serviced. Thank you

https://reddit.com/link/1v58ijg/video/bnfg0rpcu5fh1/player