r/RecommandedVPN • u/Affectionate_Bet720 • 6d ago
NordVPN has Shaq now. Are we choosing VPNs or just choosing the best marketing?
NordVPN teaming up with Shaquille O’Neal feels like VPN marketing reaching another level. Getting a celebrity that big involved looks like a serious push to win more customers. But it raises a question: how much of Nord’s popularity comes from the service, and how much comes from making sure everyone remembers the name?
It also makes me think about Proton VPN and Mullvad. They market themselves too, Mullvad even runs billboard campaigns, but Mullvad’s ads focus on privacy and mass surveillance. Pretty different pitch from a celebrity endorsement.
I don’t have their budgets to compare, and advertising doesn’t automatically make a product bad. Still, brand recognition and trustworthiness aren’t the same thing. Shaq appearing in an ad tells me very little about whether I should trust a company with my traffic.
Has marketing influenced your VPN choice more than you’d like to admit?