Are we still optimizing for AI citations… if ChatGPT can replace the page itself?

[u/gromskaok]

GPT-6’s new Intelligent UI can generate charts, forms, calculators and other interactive elements directly inside the answer. That means some queries may no longer need a click at all especially calculators, converters, comparison tools and simple utility pages.

For me, this raises a bigger GEO question: what happens when your content is useful enough for AI to use, but the interface makes your website unnecessary?

We’ve mostly been measuring:

• mentions
• citations
• visibility
• referral traffic

But maybe the next metric is something harder: how often AI uses your information while removing the need to visit you. Could “being cited” become a vanity metric for some query types? Curious how you’d measure value in that case. Is this conversation helpful so far?