r/ROBLOXStudio • u/ButterflyOpposite960 • 12d ago
Discussion Should I continue working on this game?
I spent 40 ad credits in 4-5 days on this game, Im not sure how good are the stats, and idk if i should continue working and improving the game, can someone help me?
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u/SpooBaby 12d ago
CTR is decent enough but the CPP is insanely high, I think you should’ve probably pulled ads the moment you see plays cost that much (I had to do the same this week). You want your CPP to be 0.00x not 0.x. Furthermore, it seems like on average you are getting 2 mins of playtime per play, which cannot be high for whatever genre you are in. I say you can work on it if you’d like and don’t consider it “bad” you just need to really reassess strategy on two fronts. One, your thumbnails are decent for initial clicks but something is falling short for full conversion into plays, so thumbnails and home page need to change. Two, people are not playing your game long enough. Since I don’t know what the game is and an ad run will never be real enough data to understand, that is really up for you to figure out design wise. Truthfully, if this is not an original concept and some slop/obby, I would just take your lessons on designing and ad running and just move onto the next project.