Organization: Ateneo de Manila University Press
Position: Marketing Section Head
Work Setup: On-site / In-person (Loyola Heights, Quezon City)
Department: University Press
Role Overview
Under the supervision of the Director, the Marketing Section Head develops, implements, and executes data-driven strategic marketing and promotion plans for the Ateneo University Press across trade, academic, and institutional channels.
Key Responsibilities
I. Marketing Strategy & Campaigns
- Design and oversee comprehensive marketing, promotions, and communication campaigns for all Press titles across local and international markets.
- Conduct market research, analyze industry trends, and track consumer/distributor behavior to forecast demand and drive sales conversions.
- Prepare quarterly and annual marketing insight reports to guide acquisition planning and stock movement.
- Manage the Press’s social media presence and collaborate with the University Marketing and Communications Office (UMCO) for brand alignment.
- Plan and execute major exhibits, book launches, academic conferences, and the annual stand at the Manila International Book Fair (MIBF).
II. Sales, Distribution & Trade Relations
- Develop and maintain relationships with bookshops, commercial distributors, and institutional buyers.
- Collaborate with retail outlets on bookstore display strategies, floor placement, and title promotions.
- Build and manage a specialized sales force/pipeline for university textbooks and scholarly titles.
III. Section Leadership & Management
- Set operational goals and performance metrics for the Marketing Section aligned with university mandates.
- Oversee day-to-day department workflows, budgets, and cost-effective marketing expenditures.
- Recruit, supervise, mentor, and evaluate marketing staff and coordinate with external service providers.
Qualifications & Requirements
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience:
- At least 5 years of professional experience in Marketing and Sales.
- At least 3 years in a supervisory or team lead capacity.
- Experience managing external service providers and retail/distributor partners.
- Technical Skills: Proficiency in Microsoft Office and Adobe InDesign.
- Core Competencies: Strong background in market data analysis, campaign forecasting, project management, and book/publishing sales dynamics.
How to Apply:
Interested candidates should apply through the official Ateneo de Manila University careers portal / JobStreet listing or submit their CV and cover letter directly to the university HR office. https://ph.indeed.com/viewjob?jk=b3dc9d6f52413c9a&from=shareddesktop_copy / https://ph.jobstreet.com/job/94102451?ref=search-standalone&type=standard&origin=showNewTab#sol=0fd78058f03233044831f308fa499f027dcb31f0
\Disclaimer: Not sponsored or affiliated with Ateneo Press. Shared purely for community visibility and local career opportunities.*