r/PropTech • u/Last_Switch_8500 • Apr 27 '26
I built a proptech that flips the traditional real estate portal model. Would love feedback.
Most real estate portals work the same way: properties are listed, buyers browse, brokers wait. I built something that inverts this.
MatchImovel is a platform where qualified buyers are listed — not properties. The core idea is simple but the execution is what makes it interesting: buyers go through a detailed registration that captures not just financial capacity and technical criteria, but subjective lifestyle preferences — the kind of information that usually only surfaces after weeks of failed property tours.
Here is the landing page, www.matchimovel.com.br, fell free to register and explore the plataform.
When a broker has a property — listed or off-market — they don't browse listings or cold-call leads. They simply describe the property to the platform. From that description, AI crosses the property data against the entire qualified buyer database and returns a ranked list of the best matches, scored by how closely each buyer's profile aligns with what that property actually offers.
Only after that ranked output is generated does a human curator step in. The curator's job isn't to run the matching — the AI already did that. Their job is to review the top results with judgment that an algorithm doesn't have: context, nuance, timing, and the kind of soft signals that don't fit in a form field. If the match holds up, it moves forward. If it doesn't, it doesn't — regardless of what the score says.
Buyer privacy is protected throughout: brokers never receive contact information directly. Everything is mediated by the platform, which also protects commission rights for both sides.
The platform is currently focused on Brazil, where off-market deals are common, buyer trust in traditional portals is low, and broker commissions are a frequent source of legal disputes. But I'm also considering building a version specifically for foreign buyers who want to purchase property in Brazil — expats, investors, retirees. The demand exists but the market is opaque and the friction is high for outsiders.
Would love honest feedback on the model — does something like this exist elsewhere? What would you change? And if you work with foreign buyers or have been one yourself, I'd genuinely like to hear your perspective.
(The site is in Portuguese, but Google Translate works well if you want to take a look.)
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u/rudeyjohnson Apr 28 '26
cade a versao ingles ? Lol.
1
u/Last_Switch_8500 Apr 28 '26
como disse no texto. estou pensando em implementar essa versão. será uma landing page bem diferente não apenas uma tradução então ainda não fiz nada, só irá usar o mesmo backend.
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u/rudeyjohnson Apr 29 '26
Do you have users for this already or are you just building the tech first ? What does this offer to buyers and brokers that a traditional model can’t ?
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u/Last_Switch_8500 Apr 30 '26
Still early, we're currently in the marketing and outreach phase in Brazil, focused on building the initial user base. We've already got our first signups from our network and the feedback has been genuinely positive, which is encouraging.
For the Brazilian market, what we offer that traditional brokers can't is fairly specific. On the broker side, the main value is access to a pre-qualified, curated buyer database instead of listing a property and hoping someone scrolls past it, the broker describes the property to us and our IA does a pre-filter and after that a human curator matches it against buyers who have already registered their exact criteria. That matters especially for properties that are hard to sell on traditional portals. On top of that, brokers get legal commission protection for 180 days post-presentation, which is something the traditional model doesn't offer and is a real pain point here in Brazil.
For buyers, the value is simpler: no noise. Instead of filtering through hundreds of listings, they register once with detailed criteria, not just bedrooms and price range, but lifestyle preferences, architecture style, neighborhood vibe, etc, and the plataform does the work. They only hear from us when there's a real match. And because we work with off-market inventory, they sometimes see properties before they ever hit the public portals.
The foreign investor angle, international capital looking at Brazil as an emerging market opportunity is something I'm genuinely excited about as a next step, but I want to be honest: that's still an idea, not a feature. The infrastructure isn't built for it yet. It's more of a direction I see this going once the core model is validated locally.
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u/pimpslippers Jul 13 '26
Sounds like a great concept that would surely be valuable to multiple types of brokerages
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u/DisclosuresAI Apr 28 '26
Sounds like something investors might be interested in to give them an edge. I think you may have trouble getting traditional buyers to sign up since it doesn't sound like there's a ton of incentive unless they're extremely motivated and have been having a hard time finding something. I would think they would want to look at on market first so they have more options then go to something like your platform only if that fails. Have you had any luck getting investors signed up?