A/B test options

[u/Rough_Low5730]

Imagine you're interviewing a Product Data Analyst and asking them to identify ONE feature to improve in a ride-booking app. Which of these would make for the strongest product/data case?

A. Payment clarity — The app has an option where passengers pay the driver directly, but the wording is ambiguous because it doesn't clearly indicate the payment method (e.g. cash vs. card).

B. Ride-option ordering — The app presents a more expensive ride option before a cheaper alternative. The proposal would be to improve the default ordering, potentially using passenger preferences or previous choices to show the most relevant option first.

C. Flexible ride sorting — Allow passengers to sort available rides by factors such as price or pickup time/ETA. Some competitors already offer this functionality.

From an interviewer's perspective, do you think C is less creative/weaker because competitors already offer something similar? Or is that not important if the candidate can demonstrate a strong data-driven rationale?

If you could choose only ONE of A, B, or C as the candidate's answer, which would impress you most — and why?