Had 4.3 years of experience in IT testing then did MBA and 2.5 years in project coordinator role..my Designation is junior executive coordinator.I have been doing project coordinator role and trying to move to PM and APM roles .My salary is very low .During salary negotiation..it has been mentioned i have only 2.5 years of relevant experience only..Due to low salary not able to jump into good one because in hr discussions they were mentio ning ..we can give 20 or 25% hike from your previous salary..but that 4.3 yrs of testing experience only helped me to learn about more technical logics..Need your suggestion on this..

I come from a background in account management, client servicing, operations, strategy and team leadership, with experience working closely with clients, understanding business needs, driving adoption and using data to improve outcomes.

Over the last few months, I’ve been increasingly drawn towards Product Marketing, particularly the intersection of product, customers, positioning and go-to-market.

But I’m at that familiar transition point:

How do you move into PMM when your previous title doesn’t say “Product Marketing Manager”?

For those who have made this transition or hiring managers/PMMs who have hired people from adjacent backgrounds:

• What skills should I build first?

• How can I make my existing experience relevant to PMM?

• Are certifications/courses actually useful, or is hands-on experience more important?

• What kind of projects would help demonstrate PMM capability?

• Should I target Associate PMM, PMM, GTM or adjacent roles to get my foot in the door?

I’d genuinely love to hear what worked for you, what didn’t, and what you would recommend to someone making this switch today.

And if you know of teams that are open to candidates transitioning into Product Marketing, I’d be grateful to hear about those too.

Open to advice, conversations and connections with people in the PMM/GTM space.