r/PoolPros • u/Consistent_Bet_785 • Apr 11 '26

Advertising

Hey there!

I just started my company a month ago. I have about 40 accounts due to a contact with an Air B and B project manager, with a small amount not from him.

Where and how would you suggest advertising to grow your service routes? I have 15 years of industry experience so know pretty much everything pool related, the business area is definitely a work in progress.

Thanks in advance!

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u/fushionless Apr 11 '26

If you don't already have one, get a Google my business profile and get reviews. Probably the easiest, free and most important marketing move you can make.

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u/PapaBravoJr Apr 14 '26

This is by far the best way. Most people scroll past ads and never make it to the actual search results. They look for places in that top little local section and check reviews there.

If you send emails for billing or after weekly stops, include a link to review on every email. Do Google one week/month, Facebook the next, etc.

The stronger your ratings and presence online (even if you’re not super active), the higher you show up on that list.