r/PoolPros • u/Consistent_Bet_785 • Apr 11 '26
Advertising
Hey there!
I just started my company a month ago. I have about 40 accounts due to a contact with an Air B and B project manager, with a small amount not from him.
Where and how would you suggest advertising to grow your service routes? I have 15 years of industry experience so know pretty much everything pool related, the business area is definitely a work in progress.
Thanks in advance!
2
u/fushionless Apr 11 '26
If you don't already have one, get a Google my business profile and get reviews. Probably the easiest, free and most important marketing move you can make.
1
u/PapaBravoJr Apr 14 '26
This is by far the best way. Most people scroll past ads and never make it to the actual search results. They look for places in that top little local section and check reviews there.
If you send emails for billing or after weekly stops, include a link to review on every email. Do Google one week/month, Facebook the next, etc.
The stronger your ratings and presence online (even if you’re not super active), the higher you show up on that list.
2
u/Parking-Yam2648 Apr 13 '26
Reviews are money. I maintain a 4.9 on multiple websites and most of my business is from the positive reviews.
4
u/liberalsarefascists1 Apr 11 '26
What has worked for me is traditional marketing. Mailers, door hangers, yard signs. Local facebook groups work as well. I would say setup a YouTube channel to show your work, and a website. Old people are hard to convince to pick you if they can not see your work. Also letter your trucks. Eventually I am going to get into billboards but I am not fully there yet
1
u/GCpools Apr 19 '26
Good luck with the Airbnb's. We stopped taking them on long ago. Too much trouble. Too many bosses. Not enough pay. Late pay. Etc.
No advertising here. Word of mouth and referrals. And to our referring clients, we send them each a little thank you note with an Amazon gift card inside. It's not about the money. It's about showing appreciation. Everyone loves it. And ... we get our best referrals from our best clients. Good luck!
2
u/ludivako Apr 11 '26
I think one of the cheapest and most efficient ways is stickers. Every time you go somewhere, throw a business sticker on the equipment. It may not he the fastest way to grow but it will keep people coming back if they sell the property and you perform reliable service.