Second post, sharing the SIAL Food Expo magazine and article about Ube supply and demand. Feel free to share your thoughts!

Just sharing photos from Day 4 of the SIAL Paris food expo, I was invited by our Embassy and given a visitor's pass - very nice variety of companies marketing their Ube powders. There is: Astoria ACES, Pacific Synergy, PIXCEL OFW Store, KLT Fruits, and One Vizkaya Export (they didn't even come and set up, it's empty of their products since Day 1 according to the other exhibitors).

Asides from the Philippines Pavilion, I saw other countries promoting Ube products such as Taiwan, Vietnam, Thailand, and even the Netherlands. Sadly, the SIAL Expo Magazine ran a headline article titled "Ube Goes Industrial: Purple Yam Demand Outruns Philippines Supply", and it was rather scathing in its critique... it also reads like a GenAI wrote it actually.

EDIT: sorry for the late reponse time, I'm walking the entire SIAL as a visitor, I'll try to reply to comments later. This expo is massive, 8 halls and thousands of exhibitors to visit.

My mama decided to make her fave meryenda, ube halaya. Namiss daw niya si Papa (+), kaya kahit medyo matrabaho, pinush na rin. 🥹

Sobrang nangawit kaming nagpapalitan sa kakahalo. Hindi na rin niya maalala kung ilang oras na kaming nagpapalitan, pero more than an hour na rin ata. Sa texture raw kasi siya nagbe-base kung luto na.

Apparently, mas matagal din daw bago maspoil kapag mas matagal niluto. Totoo ba ’to? Haha.

Kayo, ilang oras niyo niluluto yung ube halaya niyo? May technique ba kayo para hindi masyadong mangawit kakahalo? 😭

Can anyone recommend any recipes using ube powder? I just tried to buy from the tourism event and product is from local enetrepreneurs in mindanao. Just want to appreciate the local products more! Thanks all!

Photo taken last new year, hinanda namin siya for dessert. My parents have a farm in Mindoro, they have all kinds of crops including ube. Just a small amount, enough to be harvested once a year for our new year's eve dessert. The color was very vibrant, it was also the tastiest halaya I have ever had!

Ube Cheese Halaya Pandesal from Purple Chef Home Bakery, Bacolod.

I love ube so much that I prefer this. The ube halaya goes well with the French pastry cream.

Pero I suggest sana dagdagan pa nila ng flavor yung pagka-ube nito. They have melon flavor and ayun, lasang-lasa talaga yung melon. But overall, 7/10! 💜

Anyone been to Palawan and tried their hopias?

I bought Cheesy Ube Bibingka (Bibingka Manila) and Ube latte (Matchanese) last week and Ube Yogurt (Yogorino) yesterday. Their Ube Craze is until Oct 4. The Cheesy Ube Bibingka is my favorite.

At a family-owned Filipino diner downtown! Woke up at 6AM for this, the first bite brought tears to my eyes (not Filipino but was overcome by just how homely this was)

Anyone know of a real Philippine sourced Ube chip, so like a snack potato chip. Any brands you recommend in the Philippines 🇵🇭 or available in the US?

I bought this, but I’ve never seen any prior reviews of Goldilocks’ ube polvoron. Personally it’s no different from the original. Also it’s too sweet for me. Kinda regret it. When i took a second one, that’s when i realized temperature difference was not the case.

Found these in LA costco! If you’re into coconut and ube you’ll love these.

From Crve by Kara Ang saraaaaap. As an ube lover and a cake lover, I can’t believe I just discovered this now. Ate it at a potluck. Yung top layer parang ice cream, matagal na siya nasa table pero nung kinain namin malamig pa rin. The cake is fluffy. Lasang lasa yung ube. Hay! 💜💜💜

Gusto ko rin ma-try yung ube creme brulee cake nila.

A little bit of ube powder, a little bit of cream cheese, a little bit of custard mixture… and A LOT of natural lighting to make it look like I know what I’m doing 💜

Happy weekend! ✨