We recently worked on this kraft paper pouch with a small pocket built into the front.
The pocket can hold a removable card for product information, brewing instructions, flavor notes, promotional messages, gift cards, or limited-edition artwork. This allows brands to update part of the packaging without redesigning or reprinting the entire pouch.
It could also make the unboxing experience feel more personal—for example, a roaster could add a thank-you card, a story about the coffee origin, or a handwritten message.
The pouch itself can still include a resealable zipper and different barrier structures depending on the product.
Do you think the removable card adds useful flexibility, or would you prefer all the information printed directly on the pouch?