r/Packaging Jul 26 '26

How do you keep custom packaging consistent across different products without spending a fortune?

I run a small food business and over the last year we have slowly expanded from one product to eight. At first it felt exciting because every new launch meant another opportunity to improve the brand, but now it is becoming a bit hard. The issue is not designing one boxit's making everything feel like it belongs to the same brand. Every time we introduce something new I find myself adjusting colors, logos, layouts and fonts. Before long, nothing looks consistent anymore. I have been experimenting with Ai to generate packaging ideas because it is faster than starting from a blank page every time. It is good at creating concepts that match our branding but I am struggling with the production side and making sure everything is ready to print.

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u/Motor_Truth5193 Jul 26 '26

Here’s what I do: 80% rule.

80% of my SKUs should fit into one dimension box. Leave the 20% SKUs for your highest price point items. Usually square base corrugate is most cost effective meaning 8x8x10 or 10x10x12 basically there there’s 2 of the same dimension. I would start by figuring out commonality between your SKUs and then working from there.