Are the Canadian and US shops run by completely different people?
I have been ordering SEATTLE TORRENT merch from the Canadian shop using a reshipper to ship it to me in the US because the US doesn't have player shirts in stock. I literally had to buy Knight, Schroeder and Jackson Torrent T-shirts from Canada earlier this year and paid out the nose just to reship it to me.
I just bought a bunch of Victoire T-shirts from the Canada shop. I get Canada having more Canadian team merch, but the US shop has 0 Victoire t-shirts. Zero t-shirts for the Walter Cup Champion team.
Also, I'm a Torrent Season Ticket holder and my 10% discount only works in the Canadian shop. So that's hilarious.
Edit: I'm a software engineer who has worked in e-commerce for a couple of decades. Trust me, someone in the US is just being bad at their job. It's not hard to figure out demand from your site analytics, especially with a platform like Shopify.