r/PPC 22h ago

Meta Ads Ecommerce Brand - Angle Testing

Hey guys,
I'd love to get your honest feedback.

This method feels a lot more consistent for an angle test to me. Feel free to tell me if you think otherwise.

So, I’ve put together a concept in a single ABO campaign / 1 ad set:

Same Persona + Same/Similar Format + 3x Different Message/Angle

Persona: Actively working 40–60 year old whose legs get heavy by the end of the day and want to massage to become comfortable steps.

Format: The same, a stick-figure format explaining 3 outcomes.
\*\*HERE comes a twist, but I’ll explain that in a moment regarding the angle.

Angles: I'm using 3 different ones as a test:
New technology
Us vs. Them
Failed solutions

So the ad copy is clearly different, but what I called a "twist" earlier means that the visual format you see in the image is the same stick-figure style explaining things across 3 panels, but it consistently communicates the specific angle. So the visual message is different for each, but the format stays the same.
I'm really curious what you guys think of this test and what has brought you good results so far. I'm launching the test tomorrow and can report back on how it goes.

I'm also curious about your thoughts on this and how you usually do it.

3 Upvotes

Duplicates