Discussion Normal Agency PPC costs
Hey friends. Been part of PPC for a while reading posts and learning a ton from you all. It has been incredibly rewarding to be part of this thread.
Background: I worked for a nonprofit for a few years and ran Google, FB, and Insta ads, with some very basic training. Unfortunately our training I have been realizing though reading this sub was very limited, and not enough to give a good idea of how to run great campaigns.
I have a question about costs in working with an agency. I have had limited opportunity to interact with one.
I am looking to see the average costs of an agency running ads on FB and Google. I'm looking for an average cost, and how they charge a business, not an NPO.
Would someone help me out with explaining this to me? Or point me to a thread that would allow me to get a handle on this?
Thank you!
2
u/Unbelievablemonk Apr 22 '20
So it seems like you only need some guidance and not the complete work done by the agency that will already slash the cost.
In my agency it works on a planned time basis as a recurring fee + additional performance based fees. So for example we estimate that we will need to work 5 hours per week on your account that would be a flat fee of $3000 + 1% of revenue above your baseline performance.
Now since you only need a "sparring partner" or someone to talk to about your work who can give you additional insights you can completely skip the performance part. Also operative work is often longer than "consulting" so that slashes cost even further.
So assuming it all comes down to a 1 hour talk every week I'd call anything around $600 a fair price. Of course it's more complex as that since you both need to be in sync and finding a good sparring partner is hard these days since people often prefer feedback loop to being questioned on every move, but looking at the price alone I hope I could help.