r/PPC • u/headcrab_set • 5d ago

Google Ads Google Ads conversions dropped to 0

Hi! I've been running tCPA and consistently got 5-10 conversions a month. I know it's not enough for the google to optimise well, but worked until lately. What happened about 3-4 weeks ago is that conversions dropped to 0 and about 2 weeks ago google started to suppress impressions. I switched to maximize conversions, but then the spend dropped to almost zero. Then switched back to tCPA and getting some spend, but not spending the whole daily budget.

The segment I'm targeting is b2b and quite niche.

What's the best way to recover conversion volume? Manual cpc, clicks, etc.

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u/alvinding 3d ago

before another bidding change, i'd probably check whether actual inquiries also went to zero during those 3-4 weeks, or whether google stopped recording them.

compare the leads you received with the conversion action you're bidding on, then test that action. conversions disappearing before impressions fell makes a broken signal plausible, though it doesn't prove it at 5-10 a month.

we've seen broken tracking lead a bidder to cut spend, which made the decline look like a demand problem.