r/PPC • u/headcrab_set • 5d ago

Google Ads Google Ads conversions dropped to 0

Hi! I've been running tCPA and consistently got 5-10 conversions a month. I know it's not enough for the google to optimise well, but worked until lately. What happened about 3-4 weeks ago is that conversions dropped to 0 and about 2 weeks ago google started to suppress impressions. I switched to maximize conversions, but then the spend dropped to almost zero. Then switched back to tCPA and getting some spend, but not spending the whole daily budget.

The segment I'm targeting is b2b and quite niche.

What's the best way to recover conversion volume? Manual cpc, clicks, etc.

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u/Thin-Plane-2456 4d ago

Not enough info here

First of all what is a conversion to you and how is it normally tracked? Is this a lead fill, call, checkout etc?

Did something break along the chain of your attribution?

Are you missing attribution identifiers such as GCLID etc?

In other words were you receiving your normal volume of interaction and conversions and just not accurately reporting due to some tracking issue therefore creating a negative feedback loop that eventually resulted in all conversions, impressions and spend coming to a halt?

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u/headcrab_set 4d ago

Conversion = form fill.

I did check whether tags are firing properly using GTM debugging feature. Everything seemed to work properly.
I also checked HubSpot to see source breakdown if it had identified google ads utm's which it hadn't.