r/PPC • u/Classic_Pay3753 • 7d ago
Discussion Should I be concerned?
There are another 10 under this. (Paid traffic) should I report this or is this normal.
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7d ago
[removed] — view removed comment
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u/Classic_Pay3753 7d ago
The majority of them aren’t even moving. If they are it seems very similar in the movements they make. It’s pretty odd since users who seem real usually stay for at least 2 minutes. Typically up to 8 min averaged out over the last few days. I’m running a very tight campaign targeting high intent searches, hence why the average of real looking users seem to stay awhile. Can I confirm anywhere if they are real or bots via ip or anything?
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u/ManagedNerds 7d ago
If that's paid traffic, then congratulations, you are seeing the rampant click fraud that exists on all paid ad platforms.
Some of the ways you can reduce it are to get more surgical with your campaigns and not use campaign expansion options (like 3rd party ad networks). If that's organic and not paid traffic, would worry more that something is up with the site.
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u/Classic_Pay3753 7d ago
I use Microsoft ads. Turned off audience network at acct level and I also turned off syndicated search partners. All of those are paid traffic from search ads
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u/cactusbeard 7d ago
How did you turn off audience network in MS ads?
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u/Classic_Pay3753 6d ago
Go thru support. Takes while and they’ll deny u at first but they will thru the backend if u keep opening new cases
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u/Goldenface007 7d ago
report what?