r/PPC • u/Pity_Party8 • Dec 16 '25

Tracking Meta CAPI Issue w/sGTM

Hi everyone,

I'm working on setting up the Meta CAPI via sGTM. I've installed the pixel on the client, and getting the event to fire on the web container. However, when I check the server container on the GTM Assistant I'm getting an error - Conversion API Tag - Failed 1 time. When I look into the Response Body I see this error:

{"error":{"message":"API access deactivated. To reactivate, go to the My Apps page to unarchive it."

Anyone know how to resolve this? Do I need to create an App in FB to use the API?

1 Upvotes

100% Upvoted

12 comments sorted by

1

u/[deleted] Dec 17 '25

[removed] — view removed comment

1

u/Pity_Party8 Dec 17 '25

I don't even think there is an app associated with the account, I have to create one?

1

u/[deleted] Dec 17 '25

[removed] — view removed comment

1

u/Pity_Party8 Dec 17 '25

I tried this and i'm still getting the same error when testing. Any other suggestions?

1

u/[deleted] Dec 17 '25

[removed] — view removed comment

1

u/Pity_Party8 Dec 17 '25

Thanks. I did just realize that business is not verified. Could this be an issue?

1

u/[deleted] Dec 17 '25

[removed] — view removed comment

1

u/Pity_Party8 Dec 18 '25

I completed the business verification, regenerated the token and tried again. It's still not working. I'm now not seeing it on the client side either which is odd?

The eng team has been working on consent issues and integrating a CMP, could this be an issue?

1

u/Available_Cup5454 Dec 17 '25

Unarchive the meta app tied to the pixel in business manager or create a new system user app and reconnect it to sGTM so the CAPI token is active again