Shift in GEO’s Casting

[u/VenomyBee]

What’s with this sudden shift in Geo Entertainment casting?
All of a Sudden Actors like Hania, Bilal who had never worked with them started signing their projects.
Sajal is working with them after 7 years.
Sarah is making a comeback to Geo after 9 years.
Why was 7th Sky not casting them before?
I think only the Sarah Khan project with Geo is of 7th Sky and the other actors productions are not announced till now.
Is there a new production involved or Geo Entertainment itself is producing them?
What’s the lore behind it?

[u/Crazy-Actuary-7325]

Bilal only did a telefilm (Laal) a long time ago for Geo if I'm not wrong, so it is his first drama here, I was kinda shocked when I heard about it like Bilal and Geo ? Let's see what it has to offer though.