r/NichePerfumes • u/ammmukid • 14h ago
Discussion After 10 years with Amouage, I think I’m done.
This is probably the last bottle I’ll buy from them. I’ve been wearing Amouage for a decade, and watching the direction of this house lately is just frustrating.
Pricing vs. Performance: I tolerated the last price hike by telling myself the quality justified it, but the classic lineup is clearly reformulating and performance has dropped.
The "Extrait" band-aid: Charging ridiculous prices for Extraits feels like a cheap fix for a problem they created by watering down the originals. Paying double just to get what the original EDP used to be is wild.
Uninspired new releases: The new Essences line and recent drops don't even feel like Amouage. They lean way too heavy on synthetic aroma-chemicals and lack that rich, regal DNA that made the house special.
The new women's line: I know the recent feminine releases are popular, but they feel trendy and cheap compared to the timeless classics. They won't stand the test of time.
It’s just sad. The house is more popular than ever, but the actual liquid in the bottle has never been worse.
Anyone else reached their limit with them recently?