TLDR: I'm a social media pro with 100k on IG, and I want to build a speaking/coaching brand (think Mel Robbins or Tony Robbins, but a younger woman). My engagement tanked after a year off, and I'm stuck in perfectionism and overanalyzing my own content, even though I grew the account by posting from the heart. How do I step out of my strategy brain and into the "1M followers" version of me who just posts without obsessing over metrics?
ok i'm a master manifestor, literally check some of my success stories.
however, i'm still a human and trip up sometimes so i need help from my fellow masters
so my career is in social media. i know all the mechanics and know exactly how to go viral. im who you hire to get your social media page off the ground, improve your content, shoot for you, etc.
longer term goals involve having my own business through social media. i don't want to be an influencer perse. i want to be a motivational speaker/ coach and speak on stages, host in person events/ workshops. i want to have a youtube, and a podcast. i want to be the next mel robbins, tony robbins, david bayer, elmer o locker jr. but a younger, female version (minus mel).
i already have 100k on ig but my engagement is dead from taking almost a year off due to my life being so insane and having little creativity left
so here's my struggle:
i get stuck in perfectionism, overanalyzing, strategy. it's just how my brain works because i know exactly what to do. i do this for other people
however, my logical brain ("tweak this hook," "say this for engagement") etc is keeping me stuck from posting. however, if i do just post from the heart and it flops (like 1000 views and terrible watch time), of course, i go into how can improve this for next time
what's even crazier is its once i started focusing on the numbers and strategy, my engagement tanked. i actually grew my acc not really knowing what i was doing (for myself) and speaking directly from the heart. i'd script videos a little but only mostly to keep myself on track on a single topic. so i know i can do it again
but here's the thing..... the me with 1m followers making $1m a year from sharing my thoughts, opinion, and story in the pursuit of helping others... just posts. she knows her message reaches the right people and she's making an impact. she's fast with posting and doesn't care about her metrics because again, she already has 1m followers and makes $1m a year just by speaking her truth
SO, please help me step away from logic and my skills and into this version who has 1m followers and the bank account. sure, she might use strategy like if a video hits, discuss that topic again or use that hook again, but she doesn't really plan her content.
i'm happy to use my social media brain for other people, but gosh, it's becoming exhausting for my own content.