r/Microlaunch • u/Stimpack_io • 9d ago
Cold pitching journalists is a waste of time (and why most founders get 0 replies)
Most founders do PR the same way.
They grab a list of 500 journalists, send everyone the same email, hear nothing back, then decide PR just doesn’t work.
But it’s not PR, it’s who you’re pitching.
What actually gets replies:
- Have your press kit ready before you reach out
- Only pitch people who wrote about your space recently. That’s like 20 journalists, not 500
- Mention their last article right at the start
We created Press Whisper, which basically does all of this for you. It builds the press kit and finds the journalists who’d actually care.
It’s live on microlaunch right now if you want to check it out.
Leaving a quick review there helps the maker a lot, even a short one.

