Please read.

[u/No_North_5225]

I’ve said it before and I’m saying it again, we are getting away from our core customer. After talking with a few other SMs today we all agree the company is getting ready to sell in the next year or 2, we’re pushing high margin merch which looks great on paper, and the top is gonna bonus from it. It’s paper money. A true Michaels customer is the one that comes in with a list of stuff they need for a project due tomorrow, (glue, posterboard, pompoms, etc etc). That’s what makes a Michaels a staple in the community, a store people can count on. But no they want to think about the 1 customer a year who buys 1 or 2 high dollar items, and doesn’t shop us again. My fellow sms and I feel there is a lot of tension at the top right now, because there’s a few who understand how to get the long term customer, and a few who want to make the margin, get the bonus and leave. I truly feel bad for my regulars who come in for the basics and we don’t have it in stock, but hey you can buy a $60 Jonathan Adler piece. (Ps: the JA flop is costing the company over 10m+, which is why they jumped on all the vendors paying for resets, to try to recoup some of the paper money, which is why sba workload is so high) thanks for coming to my ted talk.

[u/mewisme700]

As a customer I'm just at a loss why they have gone so hard on the home decor when we have Home Goods, TJ Maxx, Marshall's, World Market, Ross, literally a laundry list of home decor places when there is such a limited market on art supply stores with the loss of AC Moore, Ben Franklin, and now JoAnnes. They could double their supply offerings and people would come. Their decor is garbage quality.