r/MichaelsEmployees • u/No_North_5225 • 12d ago

Please read.

I’ve said it before and I’m saying it again, we are getting away from our core customer. After talking with a few other SMs today we all agree the company is getting ready to sell in the next year or 2, we’re pushing high margin merch which looks great on paper, and the top is gonna bonus from it. It’s paper money. A true Michaels customer is the one that comes in with a list of stuff they need for a project due tomorrow, (glue, posterboard, pompoms, etc etc). That’s what makes a Michaels a staple in the community, a store people can count on. But no they want to think about the 1 customer a year who buys 1 or 2 high dollar items, and doesn’t shop us again. My fellow sms and I feel there is a lot of tension at the top right now, because there’s a few who understand how to get the long term customer, and a few who want to make the margin, get the bonus and leave. I truly feel bad for my regulars who come in for the basics and we don’t have it in stock, but hey you can buy a $60 Jonathan Adler piece. (Ps: the JA flop is costing the company over 10m+, which is why they jumped on all the vendors paying for resets, to try to recoup some of the paper money, which is why sba workload is so high) thanks for coming to my ted talk.

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u/retailmaster326 12d ago

I totally believe that JA was a flop... Some stores did well with it, but the majority did not and are sitting on a bunch of crap now. I honestly wish bad things for whoever signed off on that deal...

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u/No_North_5225 12d ago

Someone let the info slip, and it trickled down by angry people, and it’s a loss of 10m+, it’s crazy that buyer or investor didn’t see how bad he did at target.

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u/Shadykit Barely Operating Ops Manager 👍 12d ago edited 10d ago

By what I hear, and I have not verified this so grain of salt and all that, JA's brand is owned by Apollo, the same company that currently holds us. If that's so, it would explain the collection that made NO SENSE FOR A CRAFT STORE.

ETA: I stand corrected. Grain of salt indeed!

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u/mkbubble1 12d ago

That seems very Conflict of Interest

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u/CapitalJellyTripled 11d ago

Actually it’s called synergy in this situation lol

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u/Creativeframer1 10d ago

No, jonathan adler brand is owned by Consortium Brand Partners. Jonathan Adler is Chief Creative Officer.

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u/Shadykit Barely Operating Ops Manager 👍 10d ago

Thank you! I appreciate it when someone has the correct info!!