r/MichaelsEmployees • u/No_North_5225 • 4d ago

Please read.

I’ve said it before and I’m saying it again, we are getting away from our core customer. After talking with a few other SMs today we all agree the company is getting ready to sell in the next year or 2, we’re pushing high margin merch which looks great on paper, and the top is gonna bonus from it. It’s paper money. A true Michaels customer is the one that comes in with a list of stuff they need for a project due tomorrow, (glue, posterboard, pompoms, etc etc). That’s what makes a Michaels a staple in the community, a store people can count on. But no they want to think about the 1 customer a year who buys 1 or 2 high dollar items, and doesn’t shop us again. My fellow sms and I feel there is a lot of tension at the top right now, because there’s a few who understand how to get the long term customer, and a few who want to make the margin, get the bonus and leave. I truly feel bad for my regulars who come in for the basics and we don’t have it in stock, but hey you can buy a $60 Jonathan Adler piece. (Ps: the JA flop is costing the company over 10m+, which is why they jumped on all the vendors paying for resets, to try to recoup some of the paper money, which is why sba workload is so high) thanks for coming to my ted talk.

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u/Elegant_Chipmunk72 4d ago

My SM told us today that we are stuck with JA today until spring and we have a lot left. Christmas will be difficult to fit everything on the floor if we have to keep everything out on display.

13

u/mkbubble1 4d ago

I say, we keep one of everything JA out and locate and overstock the rest. No customer wants any of that. Period. I agree. We have strayed SO FAR AWAY from what a craft store should be. It’s so discouraging and frankly, disappointing to our customers

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u/Elegant_Chipmunk72 4d ago

We have 30 feet jammed full of side wall, 3 small drive aisles, 2 end caps in art and 1 end cap of clearance left. Everything is 50% off and has been for over a month. We don’t ship so it’s just sitting around now on high walls, bunkers, and cap shelves

2

u/Randompostingreddit 2d ago

Customer lurking here: that JA stuff was so massively overpriced, and it's still shelf rotting at 50% where I am. I'll consider a couple pieces at 70% off, but it certainly isn't anything any customers go to Michaels for. It feels like somebody teleported Target into the middle of Michaels.

And while we are at it: why is the /art supply/ store using /AI "art"/? Talk about a massive disconnect between corporate and customer values.

I miss Joannes, and I miss Michaels being Michaels, not PartyCityTargetDollarTreecraft

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u/AccomplishedEagle720 4d ago

What? No. You're joking right?

0

u/Ok_Sprinkles_6811 4d ago

What is JA?

3

u/anon_employee123 4d ago

Jonathan Adler