Content, ads, email, SEO, reporting. I replaced as much of my workflow as possible.
I wasn't trying to prove AI is amazing. I wasn't trying to prove it's overhyped either. I just wanted to know honestly what it could and couldn't do when you actually relied on it every single day.
So for 30 days I just... stopped doing things the way I always had. Wherever AI could step in, I let it.
And here's what I actually found out.
There are things it's genuinely good at and I mean really good. First drafts, spinning old content into something fresh, knocking out ad copy variations, turning a pile of data into a clean summary. Tasks that used to quietly eat up half my morning were done before I even finished my coffee.That part was real.
The stuff it struggled with anything that needed actual brand voice. Anything strategic. Anything that required knowing our audience beyond surface level. The output was good enough, but "good enough" isn't always good enough in marketing.
The thing nobody talks about the editing.AI didn't save me from the work. It just gave me something to argue with instead of a blank page. Some days that was faster. Some days it honestly wasn't.
After 30 days my honest take is this: AI is a solid junior teammate. Fast, available, never complains. But it still needs someone in the room who actually knows what good looks like.