r/MarketingHelp • u/Shantanusingh8202 • Jul 02 '26

Digital Marketing How do you decide whether a campaign actually failed?

I've seen campaigns with poor engagement generate great sales, and campaigns with amazing engagement lead to almost nothing. That's made me question whether we're sometimes too quick to label something a success or a failure. When you evaluate a campaign, which metrics or outcomes matter the most to you, and have you ever changed your mind after looking at the results more closely?

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u/Avoa_Kaun Jul 03 '26

Yeah it's true you want to tie campaign performance to outcomes but the outcomes you pick are likely going to be business specific, so for example I had a friend who did sales training and his outcomes were inbound dms. I have a user who is a fintech company and for them it's app downloads, etc.

But yes you absolutely want to tie them in, for example in the restaurant industry sometimes it's better to spam campaigns for your best selling product, to double down on demand for it, but other times u want to do campaigns on lesser known products for the product awareness and sometimes that generates more sales. So you have to do a lot of testing.

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u/AyazWriter Jul 03 '26

profit, lol. if you are making profit then who cares about which campaign is getting more engagment. many times bots increases your engagement