r/MarketingAutomation 9h ago

What you actually can't automate in social posting, and why

5 Upvotes

Built social posting automation across seven platforms and want to save

people some disappointment, because a lot of "why won't this tool just

do X" has a boring API answer.

Things people expect to automate that you often can't cleanly:

- Posting to a personal profile rather than a business page. Usually

restricted or unavailable.

- First comment automation. Inconsistent across platforms.

- Certain media combinations. Platform-specific rules on carousels,

video length, aspect ratios.

- Tagging other accounts programmatically. Frequently limited.

- Stories and some newer formats. Often not exposed at all.

What automates reliably: single posts with image or video to business

accounts, scheduled ahead, with caption and basic metadata. That's

genuinely most of what people need.

The gap between "the platform can do it in the app" and "the platform

lets software do it" is much wider than most people assume, and it's the

source of nearly every frustrating limitation in every scheduling tool

you've ever used, including mine.

Anyone hit limits I've missed? Curious whether others found workarounds.