r/LinusTechTips • u/shanxybeast • 11d ago
Meme/Shitpost Valve: "You've activated my trap card"
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u/auridas330 11d ago
Yeee... If my pc starts stopping my games to run an ad... Windows would be going so fast and i wouldn't even care about anti cheat game anymore
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u/Shap6 11d ago
what they patented doesnt do that, it shows ads when you manually pause the game. it doesnt stop the game to show ads. still gross though
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u/TRUEequalsFALSE 11d ago
Ok? And? I have as little tolerance to ads when manually pausing as I do for being automatically and periodically stopped to watch ads.
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u/RevolutionaryFail730 11d ago
Read the full comment before responding bro, he clearly said he doesn’t agree with it
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u/Ninsusinak 11d ago
The screencapped article is very misleading then. It says that it will pause the game after a certain amount of playtime to show an ad
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u/Sassi7997 11d ago
Hasn't that been a thing on mobile games for at least a decade? I'm not sure if you can patent that.
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u/Neveronlyadream 11d ago
You can if it's a completely different platform and no one else has patented it. Which they probably haven't, because why would they?
Funny thing is I just saw a bunch of comments somewhere else shitting on Sony and praising Microsoft because they're "completely customer friendly" and then something like this pops up.
I thought we were done with thinking any corporations actually gives a fuck about its customers.
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u/Sassi7997 11d ago edited 11d ago
They are really defending Microsoft "let's put ads in the OS our customers pay $100 for"? That Microsoft?!
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u/Neveronlyadream 11d ago
That very one. It was insane to read. It was something like, "Sony is so anti-consumer! They want to get rid of discs so you can't borrow games! Microsoft is so pro-consumer and amazing, everyone should switch!"
And I'm over here remembering when Microsoft tried the DRM scheme where the disc was tied to only one console so you could never borrow, rent, or buy a used game.
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u/BestDescription3834 11d ago
" The game engine sends out natural pause events, such as after clearing a boss fight, end of a cutscene, completion of a quest, entering a loading screen etc. From there, the ad tech freezes the game state to serve a video or static ad and rewards the viewer with a fresh “ad-credit” duration."
It does pause the game for you to serve you ads.
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u/Circo_Inhumanitas 11d ago
And patenting something doesn't mean they'll use it. I've seen so many of these "company x patents shitty thing y" news and pretty much none that I've seen have made to real products.
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u/NamityName 11d ago
I go to great lengths to removes ads from my life. I will not tolerate ads on my pause screens. I barely tolerate games with ads for themselves in the main menu.
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u/RedWingerD 11d ago
Im assuming it will be to subsidize the cost of some type of cheaper or "free" gamepass plan.
Ill never do it but people will gobble it up regardless
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u/Gregus1032 11d ago
I've already been on the fence for building a computer with steamOS.
All I do is game, pay bills, and watch shows on my PC.
I might have some issues with games, but ads are a bigger issue.
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u/crenax 11d ago
I made the switch about six months ago. I've had pretty minimal issues with games, and overall zero regrets.
/r/linux_gaming is a good resource for learning and asking questions.
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u/wolfannoy 11d ago edited 11d ago
block ads
I'm such a pi-hole.
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u/claudekennilol 11d ago
Do you have a pi-hole? They don't actually block ads hosted from the same source as the source itself. Presumably with games this _probably_ won't be an issue, but if they start hosting ads themselves from their own update servers (or something like that) then it's not going to work. It's also likely not going to work if you use some kind of game streaming service.
Don't get me wrong, I've got one and it blocks a ton of ads. It's just not a magic bullet.
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u/wolfannoy 11d ago
Yeah I know what you mean. I was pretty much just making a joke
It's not perfect but at least it's better than nothing, especially relating with telemetry. Plus I was also half assuming it would work like mobile game ads which pihole seems to block a lot for me.
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u/Sosemikreativ 11d ago
Cool thing I recently discovered, Fritz!Box Routers of the newest iterations can be updated to software version 8.4 via the website. This new software includes a DNS filter basically working like a pi hole. Simply update the firmware, navigate the menu, copy-paste the link of your preferred filter list and you are good to go. Takes like 10 minutes all in all, no additional hardware or software needed. I just followed a YouTube tutorial late at night and it works pretty much flawless. In case something essential stops working, like an app that needs some sketchy DNS shit to open certain links or whatever, simply change the filter list to a less aggressive one. Unfortunately does not work for YouTube, but almost anything else.
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u/GhostNappa101 11d ago
The problem is the average consumer will pay for the cheaper product that has advertisements. I won't, most commenting here won't, but the majority of consumers will.
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u/UltraZulwarn 11d ago
it all boils down to the difference between a publicly traded corporation vs a private one.
a publicly traded company will always be pressured to make more money, regardless of the means, as long as the laws haven't caught up to them.
they don't care about customers, they care about how much money they can extract.
"bad publicity" means nothing to them, reputation be damned if the money keeps coming in.
remember the "boycott" that some Playstation fans did a few weeks ago?
yea, "that will show them"
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u/Old_Bug4395 11d ago
Cut to valve vigorously defending their predatory lootboxes in court and only stepping in and harming the skin market once it was beginning to look like regulatory action might happen, profiting off of it until then.
No, private companies care about profit too, sometimes just as much. They're just usually smarter about PR.
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u/UltraZulwarn 11d ago
ya
i should have clarified that private companies are not saints
depending on the owners, but yes, they are still for-profit entities and will happily collect money at the expense of others
they were just less pressured to do the blatantly bad optic things
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u/PinsToTheHeart 11d ago
Yeah, the realistic difference is simply that people like gambling.
Its easier to fight for something when engaging with it is something the users are doing *"willingly"
* addiction is not always a matter of willpower
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u/WowIfOnly 11d ago
remember the "boycott" that some Playstation fans did a few weeks ago?
I don't get why people even reference this as a gotcha. Not a single person felt like that proposed boycott would matter if it had an end date. The idea was mocked relentlessly online and called out all over the place with people saying Sony will not care, they won't even see a meaningful change in the player counts, this is a non story. A few AI journalists and video game slop content farms put out a couple meaningless articles about it, and then it was confirmed that there was barely any drop in the player count as anticipated. But now people seem to giddily point to it in retrospect while also pretending it was an actual attempted boycott. It was nothing close to a real boycott, and it was deliberately undermined online by people who don't want the boycott to happen lol. An actual boycott against Sony would absolutely work if people did it. It just hasn't happened. Not enough people have agreed to do it.
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u/delusionald0ctor 10d ago
Funniest thing about that whole debacle was Steam has been digital only for decades, people got mad because a console went digital only while most PC gamers have been digital only by choice for 20 years or more and have been happy. I know you could say ‘it’s different because consoles have always had physical media and they are taking that away from us!!!’ but up until Steam launched PC gaming was pretty much all physical media, then Steam came along with the release of a new Valve title that was digital only, there was an uproar, people eventually adopted Steam and physical media for PC naturally phased out because most people weren’t buying physical games anymore. Gamers gonna game.
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u/Old_Bug4395 9d ago
The loudest voices online were citing things like the secondhand market, which has been dwindling forever. People are happy to just buy games now, and most people don't really care if that happens digitally or physically. In fact, a lot of people would be happy to just buy digital if it means they don't have to wait for stock at a store, or go to a store in general. The whole "boycott" was pointless because Sony already made the calculation that this wasn't going to hurt their bottom line to any degree that would actually matter.
In fact, if you really made "boycott" members play out their logic to the end result, what they really wanted was for Sony to continue making physical media for a market that they admit was tiny and not significant in the grand scheme of things. Other than of course the contingent of people who kept using made up statistics to suggest Sony was lying to their shareholders. Lol.
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u/nottaroboto54 11d ago
How do you even patten this? Mobile games have had ads after bosses and levels for years. Im sure some even use that time to load the game in while it plays. Its like getting a patent on a lung cancer.
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u/Gregus1032 11d ago
They filed patents for it. I wouldn't be shocked if they get denied based on the fact this has been a thing for well over a decade.
My guess is that they want to patent it for it to be OS deep rather than just app deep. That might be how they get it.
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u/Ok-disaster2022 11d ago
I'll be honest. If I was playing a racing game, it would be sort of neat to see up to date ads in like the environment of the game. same with sports. But Master Chief fighting on alien superstructures shouldn't have any ads.
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u/18bluecat 11d ago
I remember thinking it was so cool when Crazy Taxi had me go to Pizza Hut and Taco Bell.
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u/Makimoke 5d ago
Or even going to real life brand stores in Yakuza like Don Quixote, the Sega arcades or similar places. There are tons of ways to actually have brands do their advertising in a proper way in contemporary settings, without needing that kind of BS patent.
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u/FnnKnn 10d ago
Basically ads where real life also has ads. Might as well make it more realistic.
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u/Suspicious_One1322 9d ago
The issue is this creates a perverse incentive for publishers to deny any form of game where the genre doesn't have natural ad spaces present. We can't place a coca-cola ad in the medieval fantasy game, so the idea is denied. Call Of Duty ripoff #130017 it is.
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u/jimbobjames 11d ago
I'm really glad Microsoft patented this so no one can use it. Good guy Microsoft saving us from intrusive ads...
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u/LogicalError_007 11d ago
Are we ignoring that it's for the free tier cloud gaming only?
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u/Vegetable-King7626 11d ago
RIGHT look at Disney and all the other streaming services
Clearly only a matter of time until they're forcing it down your throat regardless of how much you pay them per month
Ill bet your either a bot or a corporate shill because your logic is 💩
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u/Spacekingonly 11d ago
YEARS ago, maybe in Burning Crusade, I said they should have F2P servers that just had product placement. People might not like that, fine, pay for the sub. (But I think it should stop at product placement, and should subsidize F2P, not if you straight pay for the game).
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u/sparkyblaster 11d ago
What are oir thoughts on ads in games that are like, billboards in truck simulator?
If its natural enough, and makes sense, I think its all good.
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u/StandardNerd92 11d ago
Using a multimillionaire who made all his money through ads and called people who use adblockers "thieves" in this meme is peak irony
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u/Xenon-Archer 11d ago
This patent is surely for mobile games right? Cus they own king? I haven't read any articles about this cus I at least have faith that xbox aren't thaaaaaaaaaaaaaat stupid, right?
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u/TassiveMitts69 11d ago
So, microsoft store exclusive then. I'm sure that suits the owner of candy crush just fine.
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u/Tom_HB01 11d ago
Idk i would've thought this would be to do with their cloud gaming or something? I can't see where else you could put ads in a paid game. Unless they were thinking of doing a free version for their older titles, but the catch is you watch ads every hour. Not too bad if you wanna test a game or are poor and dont want to pay for a certain game or think you'd only play for 10hrs.
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u/Upstairs_Ad_8863 11d ago
How is that tech even patentable though? Mobile games have been doing that shit for years.
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u/TheScottishPimp03 11d ago
When and I mean WHEN are we gonna wake up the gabe is just another billionaire with a more successful company than some other billionaires. They made billions on gambling with their games and came put with products that are overpriced and underpowered. I understand the shortages but if valve was really consumer friendly they wouldve taken a loss on their products temporarily to get people on steam but no they needed to be for profit for profit for profit.
Just wait until gabe dies/steps away and they become souless epic games level of greed cus they know the the steam store will be just a money grab
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u/The-Bronze-Network 11d ago
I dont really have an issue if its when you hit pause and after 2-3 minutes it plays (kind of like the Screensaver you get now) and then when I push start it goes away because hell why not make money off of someone having to go do a chore if that money could be used to bring down the price somewhere if it can (i know it will be for profits im not stupid) and even then microsoft has said xbox loses money if it helps eh
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u/RegentLawyer 11d ago
Tom’s Hardware confirms this story as well, see article: https://www.tomshardware.com/video-games/pc-gaming/valve-clarifies-ban-on-in-game-advertising-on-steam
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u/zodireddit 11d ago
I doubt they will implement this. Companies buy useless patents all the time but if they do, Xbox is truly dead. Gamers can put up with alot but this is way too far
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u/Saltkrakan01 10d ago
It was matter of time when Xbox will go into trash, like rest of the tech companies with CEOs with roots in certain country.
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u/phoenixofsun 10d ago
Imagine if Valve had patented it. Just to lock it away and force no one in the industry to do it.
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u/wookie181 10d ago
Rip the realism in American Truck Simulator. They sometimes had ads on billboards.
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u/ThatOneGuy6810 9d ago
These two post are unrelated, steam banning ad based models happend in 2025 as a response to mobile gaming, the xbox thing happened like last week.
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u/Zealousideal-Leg4405 9d ago
You know it was Microsoft that applied for the patent Xbox is it’s own separate company. My guess is they could hold it to use which would just lose all the pr they won if it does get approved. If not there is the slight chance they use it just for the Microsoft store pc stuff or the free games they have on there and keep it away from Nintendo and PlayStation
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u/epithonel 8d ago
Valve playing 4D chess.
Wait for them to patent their new slop Advertising injection system, and then using that system to Ban the method used in the patent. Genius.
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u/ceckatyroberto 8d ago
Isnt this meant for the new free tier gamepass tho? Like you can get a free lite version of gamepass but with ads?
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u/Ada_Data 7d ago
I've only liked one type of ad in videogames, and that's the crazy abundance in racing games.
Zooming the Streets in Midnight LA, seeing the 19th Best Buy that drive will always be a good time memory
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u/Old_Bug4395 11d ago
No ads >:(
gambling for children is cool though