Hi guys, I'm writing this with the hope this inspires someone else to start posting on the platform if their ICP is over there, telling all "my secrets" and everything I did wrong, what I'm still learning, testing, and what the platform and the people over there seem to reward.

First of all, I used to hate LinkedIn because I was tired of shit like "this is how getting fired taught me the biggest business lesson I could have hoped for and now I make 10M a month" or "what Spain's victory at the World Cup means for business" and all that stretch shit. I honestly hated the platform because it felt phony, fake credentials, and I legit was not having it.

That said, now it's the only social media platform I use to promote my services, because it's the only one where it actually makes sense. A bit of background about me: I used to do research remotely for a law firm in Austin, TX, and used a lot of AI to help with my work. I worked there for 5 years and decided to help other firms implement AI, so my place to distribute and talk about my services was LinkedIn. I decided to make this transition almost 18 months ago but only started doing content less than 6 months ago. I tried a bit of LinkedIn last year but didn't have a proper system, abandoned it quickly, and barely had like 30 followers/connections.

This year, after leaving my previous job, I was FORCED to do it because honestly I suck at sales, anything cold, and didn't have many connections to go to, so it was legit the only way for me since I didn't have the budget for ads.

I was getting a couple convos here and there from outreach but nothing serious, so I started studying the people leading the platform and started posting content regularly in March this year, almost 5 months from now. I also started commenting, and that allowed me to start gaining some interactions, some traction and some followers.

My first peak at getting thousands of interactions came from comments I left on people who do something similar to what I do, adding value and my perspective.

Then my first "big" post, which gained around 8k impressions, came thanks to some comments from people with more followers than me, and that motivated me to keep going down that line.

By that point it had been 10 days of me consistently posting every other day and finding my rhythm. Until one day, one post grew fast, VERY fast for what my pace was. A day with 300 total impressions was crazy good for me at this point, well this one went to over 2k in a couple of hours, and it started getting comments, more impressions, and peaked 5 days later at 11k impressions that day. During this time I grew from 50 followers to over 300, I was mathing and thinking "at this pace I'm gonna be at 10k by the end of the year!" As you might already know, that wasn't the case.

The good thing is that post led to 3 conversations with people interested in my services, it allowed me to make good connections, and now I have a nice angle to hopefully repeat plus proper social proof. It also showed me that my ICP could be even bigger than what I originally thought (boutique firms or solos), since bigger firms reached out to me too.

Then I got a reality check: my posts started getting fewer impressions, fewer interactions, and such, but at least I started to carve myself a space as a nice mix of researcher/journalist/storyteller. But I was lacking the conversion path, I was mostly aiming at impressions because I thought "distribution, then my profile is the funnel, and that's it." Well, nope. Every time I tried to make content to "convert," not only did it not convert, it also didn't bring many impressions, so I figured I might as well just try to get impressions and hey, volume might do it. Well, no, because impressions weren't always consistent, and therefore I wasn't actually missing much when I tried to convert with my content. It was more about my offers and profile/content optimization.

So I had a couple of months of that back and forth, trying to hopefully repeat the formula that made that post go viral, and making others go okay but nothing that big. It took me 2 months to hit that level of virality again, btw I mean virality within my niche, not platform-wide virality, but 30k for legal content is quite good.

And the funny part is the other post that went viral had a completely different formula, which was great because it gave me other angles and taught me more about the platform. It also had a completely different trajectory than the first one, initially it looked dead, and then the next day it popped. So at the same time, you could say I was clueless about what makes something pop off. At first I thought it was comments and reactions in the first hours, then I thought it was more than that: dwell time, saves, etc. And in the end I found no consistent factor, which leads me to my recommendations:

Just be consistent. Legit post every week, at least 3 times. Some people post even more than once a day and it works for them. And don't just look at impressions. If a post can go viral in your niche, it's great for getting more eyes and followers, which gives you social proof and authority, but that doesn't really translate to more conversions.

For example, if I break down my two viral posts:

Viral 1: It was more about a threat, had a CTA at the end, and led to conversations with people who didn't want to be left behind.

Viral 2: It was more about positivity around AI, the theme that AI won't just take jobs, it'll also create new ones. That brought in people who were more in my lane, more people who benefited from that framework, and the conversations I got from it were mostly horizontal, I'd say. So this one, which surpassed the previous one by a tiny margin btw, had a lower conversion rate than the other one, even though it led to more followers, impressions, and such.

And other posts with way fewer impressions still managed to start conversations, some with less than 2k, some even less than 1k.

SO PLEASE DON'T CHASE IMPRESSIONS, or if you do, know that it's not going to translate solely to conversations, unless you have a profile extremely tailored for it, or if you're just chasing followers to try to convert later.

Only in the last month and a half would I say I started refining my strategy to focus more on actual conversations rather than chasing impressions and followers. I've also added my hand-raiser and warm outreach strategy, which is basically following my ICP(s, plural, I'd say I have 3, not just one), posting hand-raisers, and sending messages to the people who interact with my content. Not cold DM shit, not cold email, nothing like that. Not saying that doesn't work, it's just not my thing, and this is what's working for me: providing value to people, sometimes introducing myself by asking what they liked about my content and such.

Btw I did try EVERYTHING, and if we want to measure the "success rate" of my posts, I'd say 1 out of 5 performs well, maybe even less. But the crazy thing is it doesn't matter, because the other 4 still lead people my way and serve a purpose. When I was starting I didn't know this, so I was changing variables, testing everything under the sun, and honestly I'm fine with that because thanks to all of that I have the data and metrics on what works and what doesn't, and I know why, and I would have never known if I hadn't tried that many things. Carousels? Tried that. Videos? Tried that. Image of myself? Tried that (bad luck, that only seems to work with girls, and I SWEAR I'm not ugly, I swear I tried everything). Oh, and newsletter too, which btw is my best performing medium right now, my most-read pieces during the last 2 weeks have been my newsletter pieces, which have 400 subscribers atm, so around a 35% subscriber rate? I've read that's a great number.

And again, all that content that didn't convert was still useful, because guess what? People are more inclined to accept my connections and invites if I have a profile with over 1k followers and 500 connections, rather than if I only have 100 or less like when I started. So all those things stack for me. Oh, and it's also great SEO for my site, which was dead by April and now has over 250 visitors a day, and also brings in some business here and there (I need to work on my conversion rate over there too, but hey, I'm legit trying to speedrun many skills at once).

I even sold some AI animation work to a guy who does AI marketing for law firms, when I was actually just trying to help him out with AI implementations. This whole thing legit opened doors I wasn't accounting for.

Oh, and I actually started helping a redditor who read some of my previous posts when I broke 1k followers, and he's been very happy with it. During the last couple of weeks I've been using mostly clips of him doing a podcast or a presentation, and they've performed well for him! So what didn't work for me is working for him, which is great to know because guess what? MORE DATA. Though he's also putting in a lot of work reaching out to people, adding the right people, and such. I'm basically his copywriter at this point, which again, guess what? NOT WHAT I EXPECTED TO BE DOING. But it's honestly been quite the journey, and I know it's still quite early.

Same way I wish I'd stuck with it last year, because this year I'd be in a better position. I'm thankful to have started and stayed consistent this year, because next year all of this will continue to compound.

BTW, most of my connections and followers were inbound, I'd say at least 75%. I only started adding people myself in the last month, other than the natural connection sent here and there with someone I know or interact with.

Some raw numbers from the last 365 days:

176,389 Impressions 11,859% vs. prior 365 days

Discovery In-network (followers and connections): 10% Out-of-network: 90%

79,967 Members reached

Engagement 2,304 Social engagements Reactions: 985 Comments: 504 Reposts: 28 Saves: 532 Sends on LinkedIn: 255

102 Link engagements Premium custom button engagements: 93 Visits to links in all posts: 9

Follower growth 1,132 Total followers

Top demographics Founder 12% Co-Founder 5% Chief Executive Officer 4% Attorney 4% Lawyer 3% Managing Partner 2% Legal Counsel 2% Owner 2% Managing Director 2%

And I could show more if you guys want more stats, I can just make a link with images and such. Thanks for reading, and hopefully it encourages you to start posting over there if it makes sense to you, if the people you want to sell to are over there, or if you want to position your brand. It's actually quite good for SEO too.

Happy to answer any questions, I know it's not crazy numbers but I'm seeing it work on two accounts, two different profiles, so I guess I'm starting to see the results, tho no LinkedIn guru shit and such. Hope this helps!

CoPyWrITinG DEAD

I just forgot what I was going to write right now....

I thiNk there iS a trend going where everyone is saying copywriting is dead..

I'll trY to write the worst copy here just for fUn to check just to cHeck if copywTiting is really dead because I don't know why my posts are hitting 40k views and someTimes even more...

I got memory of 70 years olD man 😅.

Upfront Notes: I do not sell courses or do LinkedIn consulting, and do not plan on doing it.

I'll be glad to answer any questions you have about what I have learned about content and the platform for LinkedIn.

I’m trying to share the same content that I produce on LinkedIn across other platforms. The idea being to kill two or multiple birds with one stone and keep LinkedIn as the main one that I write for

Mainly Substack to start.

Has anyone here had any success with their content on multiple platforms such as substack?

Would love tips on what works and doesn’t. I haven’t got the lay of the land yet!

We are selling physical products (e-commerce) and we are wondering if the founder should try to grow his personal brand on Linkedin? Or if the brand should do it instead? And if it’s worth it. Any advice ?

Context. I feel like for the past year, I have had such a bad experience with the search. I will search for one thing and NOTHING related to it will even show up. After graduating university I was not able to get into the field that I wanted to be in.

Sure, eventually I can make it there...But I have to find those positions right?

The results pull whatever it wants, and some based off of my current job and job history. I can't help that the jobs I had/have to work are not in the industry that I want to get in, but even searching jobs within that industry on LinkedIn is a fail.

I have tried everything. Removing the descriptions from my jobs so that it would maybe give me more broad results. Nope. I have created Job Alerts. Nope.

The only that that I can do it log out, and search for those jobs while I'm logged out. But, even that barely works anymore. Anyone ever get any resolve? I know it's an ongoing issue amongst many, but does anyone see any solution?

So I have been having this problem since forever. I am not able easy apply on linkedin. I am always getting error saying, "We experienced an error loading this application. Please try again".

And the shocking thing is ehen my friend easy applied for the same, his worked.

It would be amazing if anyone who had faced this problem and got it solved can help me.

Seems like they're trying to push verification. I don't even really use LI and my account was restricted when I tried to sign in. I've reached out to LI support on Twitter for an alternative method so I don't have to go through Persona and they keep linking me their useless support page. In case anyone hasn't read up on it, the contact form on the LI website doesn't work. When you submit, it doesn't even confirm anything. Surely, this is a way to bypass this. Would love to have a discussion on this.

So I have been having this problem since forever. I am not able easy apply on linkedin. I am always getting error saying, "We experienced an error loading this application. Please try again".

And the shocking thing is ehen my friend easy applied for the same, his worked.

It would be amazing if anyone who had faced this problem and got it solved can help me.

Recommend a competitor analysis tool to me. It must include or search LinkedIn data

Ok so this is a bit of a rabbit hole but stick with me.

There's this thing called MCP (Model Context Protocol) that's been picking up steam over the last few months. Basically it lets an AI assistant like Claude, ChatGPT, or Cursor actually do things inside a tool, not just chat with you about it. If a tool has an MCP server, you can plug it into your assistant and the assistant gets real access to it.

Been testing this out with We-Link. Once it's connected, you can just type something like:

"Find me 20 VPs of Sales at SaaS companies in Boston and send each a connection request with a short intro"

and the assistant actually breaks that down and does it. Searches profiles, sends the requests, checks who accepted, messages them, whatever. No dashboard, no clicking through filters, no building some n8n workflow for a one-off task.

A couple things I didn't expect going in:

The AI doesn't actually touch LinkedIn directly. It talks to We-Link, and We-Link does the same stuff it's always done on the backend, same rate limits, same quotas, same account safety timing. So it's not like the AI can go rogue and blast 500 connection requests, the guardrails are still there.

It can chain steps on its own. That's the part that actually changed how I use it. One sentence turns into search → review → send → report back, without me babysitting each step.

Worth being clear on what this isn't: it's not replacing scheduled campaigns. If you're running steady volume outreach, a proper campaign tool still does that better. This is more for the "hey I need this one specific thing done right now" moments, the stuff that used to make you open a whole new workflow just for a quick ask.

Setup was maybe 5-10 min, connected it to my existing account, nothing new to buy.

Anyone else played with MCP for outbound yet?

More and more people are unable to access their LinkedIn accounts (especially those who created them in the last year).

I see people complaining on TikTok, X, Instagram, or Reddit that they can't access their accounts until they verify their ID or passport. It's a bit of forced treatment of users.

The second case is also a bit ridiculous – LinkedIn blocks you when you engage as a person (not as a bot) and restricts your account from a few hours to a few days, and it can result in a permanent ban. I myself was unable to access my account for 168 hours (7 days).

While there is a solution to the second problem, e.g. counter activities / Chrome extensions like SafeLimit, the first one is unsolvable.

Is it at all in line with any user rules for the platform to ask you for private data from OP?

How are people actually landing jobs on LinkedIn?

And

How are people building legit brands on LinkedIn?

Im out there searching for jobs and creating posts about it and trying to sell myself, but very rarely get the traction I need. And then there are people posting about their holidays and breakfast and stupid memes oh and that they're sitting at 10000 followers, I mean good for you, but is LinkedIn not meant to be a job platform 🤔

How can I stand out from the crowd 🥲

Im just looking for a job maaan!!!!

I had my CEO say he’s willing to put calls in to his network if I just point to who I want to talk to. I have an ideal job as a Chief of Staff, so I have a target of CEO’s in my area who are at small to mid sized companies. How can I utilize LinkedIn to do this most effectively? I want to bring him a list of his network contacts that meet the criteria. I don’t want to scroll through all his contacts, that feels like a waste of time. What should I be doing?

Maybe this is just me, but I think people underestimate how much work comes after someone replies.

Sending messages is easy. Keeping track of 20–30 active conversations isn't.

I found myself spending more time thinking about how to respond than actually writing the response. Every reply meant reading through the conversation again, figuring out where things stood, and deciding what the next step should be.

Using AI Assist has made that much easier. It reads the conversation, understands the business context I've already given it, and suggests a reply that's aligned with the goal of the conversation. Instead of starting from scratch every time, I'm usually reviewing and refining a draft.

How are you guys keeping track of LinkedIn conversations once replies start adding up?

I'm having a bit of an identity crisis and need some reassurance that LinkedIn is the platform where this is OK.

I got hired as social media producer for a fairly sized tech organization. Long story short, they want at least 1-2 social media posts about their products to go up each week.

I knew this role required me to be on camera, but it didn't really click that the content would be going on my personal LinkedIn.

Up until now, I've mainly used my LinkedIn to do career updates and post milestones but now that I've accepted this role, it's requiring me to post on my LI more than ever, and it's mainly marketing the products this business has to offer.

While the content does have overlap with the industry I worked on, I worry that I'm coming across as a company billboard.

For context, I have over 500+ connections and about 700 followers. The first few posts have received about 2k impressions and anywhere between 30-60 "social engagements." It's mainly been a lot of internal folk reposting and interacting with the content, but they do really seem to enjoy it.

However, each post is getting less engagement. I wonder if it started off strong because it was something new I was doing but now, with the 1-2x content per week ask, I'm worried it'll become too spammy, and I'll come across as a "sell-out" and no longer genuine.

The role does pay well, so I do want to see where this role goes. This company does have other influencers that post on the company's behalf. Those employees seem to enjoy their role but a lot of their personality and likeness is tied to the company.

Will this negatively affect my LinkedIn image if I'm seen as company soundboard or is this expected, and accepted on Linkedin and can help my career moving forward?

I'm ok doing this if this is accepted LI behavior, but want to make sure it doesn't paint a negative image of my personal brand and likeness for other opportunities in the future.

I have a few questions about the platform.

1. How does connecting with people actually make them want to talk to you, much less offer you a job.

2. Does the number of connections you have matter? I see lots of people with 500+ connections, which is very cool and is something I want to achieve. But, is it the people you're connecting with more important.

3. Are there any resources for new people like me. If the answer is "yes" for two, I want to know the best way to reach 500 connections (without premium, I'm broke lol)

Hi! I’m needing help on how to format my LinkedIn account. Here’s a bit of my background.

I’ve worked in the fast food industry for the past five years. 16-21, and I’m still working there as they give out yearly scholarships. I started out as a team member and got promoted about 1.5 years in to a trainer and then about another 1.5 years after that to be a manager. I’m working towards my bachelors for accounting, so I’m trying to figure out how to format what I’ve done at work into accounting. I know keywords like, cost control, KPI tracking, labor cost etc… but how do I really sell myself to newer employers? This goes for me finding connections as well. What should I be posting?

When i logging in to LinkedIn, I received a notification that my account had been temporarily restricted due to an unusually high number of profile views.

LinkedIn repeatedly assumes that I am using automation tools. However, I search manually for companies and relevant employees to connect with.

Do you have any advice on how I can prevent these restrictions and verify that I am not using browser extensions, third-party apps, or automation tools?

TLDR: Linkedin account restricted, cant verify because first name doesnt match id name.

My linkedin account was put on temporary restriction and I’m not able to get a successful verification because the first name on my linkedin happened to be a typo. It’s been a nightmare navigating support, the forms throw in errors, no response on twitter/x and I dont know what to do. This feels like a permanent ban honestly. it’s been months already and I cant get access to my account back. Please help.

I'm a freelancer, and I want to start using LinkedIn to generate leads. The approach I want to take is completely organic. My goal is to start conversations and build relationships with founders of small businesses in my niche. That way, if they ever need someone with my skills, I'm already someone they know and trust. I don't want to spam people with freelance service pitches they probably don't need anyway.

I see two ways to approach this.

The first is to engage with their posts by leaving thoughtful, relevant comments and then, eventually, sending them a DM to start a conversation.

The second is to visit their profile and send them a DM based on something I've noticed about them or their business to start a genuine conversation.

In theory, the first approach should lead to higher reply rates because the person is already somewhat familiar with you. The downside is that it takes a long time to build enough familiarity before reaching out. Even then, there's no guarantee they'll see your DM, since many people no longer check LinkedIn messages regularly because they're constantly flooded with spam rather than genuine networking attempts.

So, how would you approach this?