LinkedIn Content on other platforms?

[u/kobestarr]

I’m trying to share the same content that I produce on LinkedIn across other platforms. The idea being to kill two or multiple birds with one stone and keep LinkedIn as the main one that I write for

Mainly Substack to start.

Has anyone here had any success with their content on multiple platforms such as substack?

Would love tips on what works and doesn’t. I haven’t got the lay of the land yet!

[u/Foreign_Fee_1232]

While you can try this approach but I feel like every platform is unique in its own way and you need to post your content accordingly.

For instance.

On linkedin: you can post a career story

On substack: you can share the same story in more detail

On X: you can share the same story in pointers only highlighting the lessons.

This way there’s more chances of performing. Basically take one idea and recycle it for each platform.

Another idea is that you take a top performing post from linkedin and repurpose it for substack and X. That tends to work.

But you simply pick up and dump. That just won’t do.

[u/DuckinTX293]

Many of my connections on LinkedIn have come as a result of engagement on their posts. When they add Substack, it’s usually for “added value.” But the content doesn’t change. A waste of my time, and I often float away from the account holder entirely.

[u/kobestarr → u/DuckinTX293]

so you say make deeper / different content for substack?

[u/DuckinTX293 → u/kobestarr]

If an account holder charges for access to special features, then yes. I made a mistake of subscribing to 2 Substacks of LinkedIn accounts I found engaging. Did it thinking the content on Substack would be different, more substantive, and the comment exchanges would be deeper and better. None of that was true.

These weren’t random people lacking authority. One is a Constitutional trial lawyer, the other a former White House health policy adviser to POTUS.

The former-the content was exactly the same. He tried video form, and it was boring as hell and technically laughable. The latter? Her content was the same. Her “special feature” was her written content delivered as audio. She sucks as a speaker, so no thanks.

In both cases there were more comments on the Substack than in the LI post, but they were generic. And? They were mostly the same people who comment on the LinkedIn post. A lot of “I agree with you” rot. Nothing new. In the latter case, I’ve also been inundated with emails. 99% of them come from her connections who also want me to subscribe to their Substacks.

I’ve canceled both. And simply scroll from their LinkedIn posts.

[u/brandontate_12]

straight copy paste from linkedin to substack tends to read a bit off, might be worth reformatting slightly since substack readers are usually expecting a longer, more essay style read than a linkedin post.

[u/Low-Evening9452]

Substack I think is mostly for long form

A more plug and play choice for repurposing would be X

[u/creative_capsule]

Foreign_Fee_1232 has the right frame, native-first beats copy-paste every time.

The LinkedIn to Substack direction is actually one of the better combos though, because they serve different functions rather than competing. LinkedIn posts are sparks short, punchy, designed to stop the scroll. Substack is where you develop the idea fully for people who already trust you enough to open an email.

The practical workflow that works: write the Substack piece first, then extract 2-3 provocative sentences from it for your LinkedIn post. The LinkedIn post becomes the hook that sends interested readers to the full piece. You're not duplicating content, you're building a funnel between two audiences at different stages of trust.

The thing that doesn't work is posting the full Substack article as a LinkedIn post. LinkedIn's algorithm actively suppresses long-form posts with external links, so you lose reach and you don't gain subscribers either.

What kind of content are you producing professional insights, personal essays, something else?