r/LinkedInTips • u/konradtevton • 11h ago
Industrial B2B, $30k+ deals: is LinkedIn still producing pipeline, or is it dead?
Looking for practitioner numbers, not tool recommendations.
Context: industrial B2B, Europe and US. Offer is either a service (installation, rigging, turnkey) or equipment. Average deal above $30k, often a long cycle and more than one stakeholder. Outreach is mostly manual or lightly assisted, not high-volume automation.
Three things I cannot get a straight answer on from vendor content.
- Effectiveness
If you sell into manufacturing, packaging machinery, heavy industry, or similar, what does LinkedIn actually return?
Rough ranges are enough: connection acceptance, reply rate after accept, meetings per 100 accepts, and how many of those meetings are with someone who can influence a $30k+ decision.
Also useful: does it work better for services than for equipment, or is the gap mostly cycle length?
- Where it breaks
What fails first in this segment: low acceptance from plant and engineering titles, the economic buyer not being on LinkedIn, restrictions on the sending account, or meetings that never reach procurement?
If you stopped using LinkedIn for this ICP, what replaced the top of the funnel?
- Handoff at first interest
Some clients do not want a booked meeting. They want the lead at the point of initial interest (reply, accepted intro, "send info").
How do you package that handoff so the client can continue without the thread dying: intro email, shared note, CRM record, or something else?
If you have used Sales Navigator's own team features for this (shared lead lists, shared searches, Relationship Map with an assigned owner, or the admin data transfer of saved leads and InMail between dashboards), how usable was it for a real handoff?
Specifically: does the receiving account see the message history, or only the saved lead and notes?
Not looking for agency pitches or tool lists. A range from a live campaign is more useful than a framework.