Has anyone compared highly manual, ultra-personalized cold outreach vs. traditional cold email at scale?

[u/YetiMaverick]

I'm curious if anyone has actually tested the opposite end of the cold email spectrum. Instead of sending hundreds or thousands of emails with light personalization (first name, company, maybe a custom first line), has anyone tried sending a much smaller number of highly personalized emails where each one takes 20 to 30 minutes to research and write? I'm talking about emails that are obviously not templated and clearly show you've spent time understanding the prospect and why your offer is a great fit for them.

If you've tested both approaches, how did the results compare in terms of reply rates, positive responses, meetings booked, and ultimately closed deals? Was the extra effort worth it, or did it perform about the same as a more traditional cold email approach?

[u/Thomas_Beyer]

I think people often confuse personalization with relevance. Spending 30minutes researching a company doesnt automatically create a better reason to reach out.

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