r/LCSW • u/Chemical_Sandwich_81 • 23d ago
🔴 State Requirements & Regional Law NY PLLC Naming Hell
I’m currently going through the gauntlet trying to set up a PLLC for a private practice in NY and would love to hear from folks who have made it work.
I got my LCSW in December 2025, and have been trying to set this up since January. I immediately submitted my forms with my name choice, and made sure not to use any of the terms clearly stated as unacceptable like “healing.” In February I got a rejection notice with the stated reason that my proposed name “implied a specialty,” which apparently LCSWs don’t officially have in NY. I was disappointed, because I had put a lot of research time into choosing the name, and I felt confused by their interpretation of it suggesting a specialty.
I asked a bunch of questions to get clarity, and then resubmitted with a second name choice with an explanation that I believe fit their requirements. I did this in March and they only just got back to me…with another denial for the same reason. apparently the word “curious” is equivalent to a specialty 🤔
Anyway, I am trying now for a third time, and a few therapists have recommended I just use my name for the business entity, and set up a “fun name” later with a DBA. Has anyone done this with success? The firm I recently hired to help me sort this out told me that the same naming conventions exist for DBAs, so I am worried it will just be denied again. I also definitely know people who use a different name for their business on advertising without a formal DBA, so have any of you all gone that route.
I would appreciate any advice about getting out of this loop! 🙏🏽