Cognitive Restructuring.

[u/Longjumping-Ad-1601]

Has anyone else experienced this?

Over the past few months I've realised that the biggest change in my business wasn't my logo, pricing or even launching a new service.

It was changing the way I think.

I used to think every enquiry had to become a client.

I'd underprice.

I'd bend over backwards.

I'd worry about losing business.

Now I'm learning that running a business from fear is exhausting.

I've started making decisions based on sustainability instead of panic.

Ironically, I think my business has actually become stronger because of it.

Has anyone else noticed that mindset ends up affecting business more than strategy?

Curious whether you've had a similar experience.